Chirag Desai


Pricing Experiments You Might Not Know, But Can Learn From

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Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference — too low and you miss out on profit; too high and you miss out on sales. Don’t ask, can’t tell Asking people what they’d pay f…

Good read (with sub-reads linking to studies & experiments) on pricing and how it works on the mind.

Pricing Experiments You Might Not Know, But Can Learn From