This turned out to be one of the best stories I’ve had the opportunity to cover. This week’s Tales of the Trade features the story of Surf House Dubai, a tale of resilience:

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Excited to finally unveil Tales of the Trade!

Episode 1 covers the story of a multi-million dirham agency almost by happenstance to getting acquired by the largest socially-led agency in the world:

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Was great catching up in person for the first time with the rest of the @amaeya podcasting family 🎙
Really should have done this a long time ago!

Trust me to put together an event while a fairly massive cricket match is ongoing all of 10 mins away, another 100 pax group is conducting one at the same venue, and while I publish two episodes.

#suckerForPunishment #greatTiming