Chirag Desai


Getting past the jargon

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Some thoughts on giving back to the community and how we’re doing it, ahead of UAE Social Media Day, June 30.

I’ve visited a lot of web sites that talk about social responsibility and the community. It’s always well-written you know, perfectly worded with ‘responsible’s and ‘ethical’s sprinkled in between as if prepared using a recipe. And I’ve always thought to myself, what does that really mean?

Getting past the jargon